A lot of businesses, are having the dilemma of whether to spend the tight advertising money on digital marketing or just settling to traditional platforms. The challenge though is quite bigger on small businesses and startups as they allocate very little funding on marketing. One of the main reasons why print and radio advertising is slowly losing its appeal is the cost of it. So many of these businesses explore other options like DIY marketing.

Traditional marketing includes print ads such as flyers, pamphlets, newspaper and magazines radio and TV ads include commercials and billboards. The growing digital marketing on the other hand includes social media such as Facebook, Twitter, YouTube and other strategic ads placement on search engines.

Prints & Radio ads

Print ads is known as the first way of advertising dating back to 4000 BC. Meanwhile, the first radio stations were established by radio equipment manufacturers in 1920. Retailer and consumer goods manufacturers quickly recognized radio’s potential to reach consumers in their home and soon adopted advertising techniques that would allow their messages to stand out; slogans, mascots, and jingles began to appear on radio in the 1920s and early television in the 1930s.

PROS

– Print/radio ads target specific locations and has appeal to older populations
– These materials can be saved and redistributed to other people along the way without using any device or an internet connection.
– Flyers can be handed out in public which means the advertisers can nudge the ad to people at a personal level.
– The familiarity of these kind of advertising to people is established. Most of us trust a product/service often hear it from TV, radio or print ads because it adds legitimacy to it.

CONS

– Radio ads is very costly especially if you wish to play it on specific prime times.
– Distributing flyers requires manpower which is paid by the hour/day therefore can cost more than the alternative.
– Feedback on the advertising from the consumer is quite impossible which makes the whole idea disconnected and one-way.
– Due to lack of interaction, it is hard to tell if the advertisement is effective.

Online Presence

Online advertising grew, contributing to the internet popularity in the 1990s. At the turn of the 21st century, including the search engine Google, changed online advertising by personalizing ads based on web browsing behavior. This has led to other similar efforts and an increase in interactive advertising.

PROS

– Online presence can reach both local and international consumers. This means that while you are targeting local customers, you are also building your network globally.
– Running online advertisement allows you to choose a specific target so if you are planning to focus your marketing on a certain group of people, you can do so. Of course, with the right tools and research.
– Instant reply and acknowledgement of customer’s concern is almost always available in any online marketing. This gives more value to a your campaign and establishes relationship with prospective customers/partners.
– Cost of online advertisement is very flexible. You can maximize a small fund to profitable gains. There are even free and organic way of marketing like putting up a website, social networking sites and excellent SEO strategy.
– Consumers can choose and personalize what ads they want to see. It has been seen negatively before but this actually helps with efficiently reaching customers who are likely to buy your products.
– Results can be delivered and monitored real-time. There are a lot of marketing tools online that we can use, one of which is Google Analytics. This tool provides a comprehensive and complete reporting of how the marketing is received by people on the internet.
– Online presence gives same ground to all business, established ones and startups. This way of marketing provide more opportunity on expanding your business whether you already have it for quite some time or a big boost if you are just starting.

Pixel8 stand on online presence

Pixel8 promotes online presence not only because it is our business but because we genuinely believe that it brings out so much potential for other businesses too.

Excellent and consistent BRANDING.

We take branding and identity very seriously because we think that it’s a critical factor for being seen and remembered online. You can check more of our affordable branding packages at Pixel8 Branding Package

Find the right tools and right people for your campaign.

At Pixel8, we have a dedicated team for our marketing department that works hand in hand with our developers. This group comprises of people with specialization on social media marketing, SEO and content management.

Monitor and evaluate real time results.

A range of tools to evaluate profitability and efficiency of our marketing campaigns is carefully chosen. We provide feedback and insights to our clients on a monthly basis or as often they deem necessary, too. Out team believe that transparency and working as closely as possible with our clients gives way to a better exchange of ideas.

Getting viral is not always a good thing.

One would think that being viral is good for business. Unfortunately, this is not always the case. We believe that working towards a goal in a gradual increase and steady state is more sustainable than being known for about 24-48 hours and disappear and be replaced by another viral thing. We are for high quality content and marketing that leave a mark.