Digital Marketing Pixel8

Digital Marketing in Social Media

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Facebook. Twitter. Instagram. Pinterest. LinkedIn. Google+. Tumblr. Posting on these platforms for an establishment as a job? Sounds easy for a second there until you go online and wonder what to post and how to do it right. It is easy to post what’s on your mind, check-in to a nearby cafe and post an obligatory selfie with your dog. Utilizing digital marketing through social media for business might be a little tricky than that.

 

Consistent

Social media presence / digital marketing plays a big role in making your mark to people. Facebook, Twitter and other social media platforms moves fast. And if you have to get along with the pace to be seen and make an impact. Timetable and scheduling posts can be helpful when managing several social media accounts.

 

Up to date

It’s important to be aware of recent events to post relevant information. With the overflowing information provided by the internet, people tend to oversee things that aren’t relate-able at the moment. Read news, study things that matter with your target customers at the moment and continuously innovate your pitch in accordance to the needs of your customers.

 

Engaging

Direct questions on your post can be helpful. Make people think more of it rather than just reading a plain text information. Avoid open-ended questions though as it can turn readers attentions around. You may use questions that can be answered by yes or no. Engagement doesn’t necessarily mean that people would comment of like what you posted. It’s more of getting in touch with people by involving them in the thought.

 

Simple

Post simple and comprehensive information. Long posts tend to bore people out and mostly passed on online. The concept of simple posts also avoids being labeled as misleading or out of touch. Use coherent text and smart graphics that compliments each other. Do not saturate your ad with all the information. Make them want to learn more of your offer. You may publish the full ad in another page.

 

Creative Digital Marketing

Studies prove that a post with a picture is being seen by more people than full text. Increase your chances of being noticed by using info-graphics, pictures, text on pictures. Creative posts are more than just spreading words in an image. It’s more of careful curation of ideas and turning them to smart designs.

This statistic represents how many people uses each platform:

Facebook – 1.59 billion users

Twitter – 317 million active users per month

Instagram – 600 million monthly users

Pinterest – 100 million monthly users

 

Google Analytics

Google Analytics is now the most widely used web analytics service on the Internet. This tool can be used to evaluate progress on online campaigns including social media platforms. It is the most widely used website statistics service. Currently it is in use on around 55% of the 10,000 most popular websites. Google Analytics can be measured in different ways. These includes sales, lead generation, viewing a specific page and downloading a particular file.

Features of Google Analytics:

  • review online campaigns
  • identify poorly performing pages
  • track sales activity and performance
  • helps understand the behavior of component groups of users

 

Social Media / Digital Marketing is a very powerful platform to influence people. This strategy can no doubt make your business reach its full potential if done right. Pixel8 Web Solutions & Consultancy  Inc. specializes in launching campaigns that truly help your cause. Contact us today.

branding identity blog

How Brand Identity Help Your Business and 5 Tips on Making it

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Would you buy a regular backpack with unknown brand for P1500? Even if it’s a well-done product, sturdy and has all the pockets in the right places for your need you’ll feel that it’s a little bit too much, would you not? How about a black Adidas bag with a bold print of it’s logo in front for P1500? I say it would be marketable even at P1700. This is the power of brand / branding, your product is a sales pitch itself.

The Brand is the most valuable asset that represents your business. If done right, this will benefit your business in the long run. It doesn’t matter if you’ve had your business for a long time or you’re just getting started – branding vs re-branding.

Benefits of Branding or Re-branding

  1. Attracting new customers and strengthening relations to existing customers. Branding / re-branding is like starting fresh without necessarily starting a new company. Taking the best practices and creating new dynamics that is worth jumping on board for.
  2. The main goal is to be recognized and remembered. It is important to stand out, to be known and in the long run be trusted by people as their go-to provider, among the hodgepodge of companies advertising their products .
  3. Inspires employees, suppliers and distributors. Living up to the brand gives people a sense of purpose and direction.
  4. Opportunity to reprice and increase market share. It has been proven that customers are willing to shell out premium pay for well-established brand; like a value added service that will allow you to negotiate your terms and to sell with a higher value. Branding is like a person being sure of himself and what he believes in.

Tips for Branding or Re-branding

  1. Think of what brand you want to embody. Get the perfect mix of (1) what is the foundation of your business, (2) what is driving your business; and (3) desired perception of your employees and customer.
  2. Let the brand grow within your core values. Huge part of the success of branding / re-branding relies from the people who work within the company and the product or service towards the customers. Equip the people right in executing the brand in dealing with customer.
  3. Aim to be consistent in delivering your brand. While name recall does help, building your brand doesn’t end with stamping a logo in every business property or publicity. It requires engagement and dedication in every transaction.
  4. Innovate and update. Business models don’t always work especially in the fast-paced age of technology. What worked 10 years ago might hurt your business now. Stay relevant by exploring new ways of doing your business, improving your products and services.
  5. Listen to the customers / consumers. There are tons of researches we can rely on the best feedback you can get is still from the people that consume what you are providing.
Branding with Pixel8 Touch

Branding with Pixel8 touch

It’s not easy to find the right balance of boldness and professionalism and this is what we master in Pixel8 Web Solutions & Consultancy Inc. Branding is more than just plastering logo and color scheme on your business products. Luckily, we are confident that we can expertly come up with fancy cards and letterheads for you and on top of it guide you with the right recipe for your business brand identity as a whole. Make your mark with Pixel8 touch.

bicol food expo 2017

Bicol Food Expo 2017: Food is Served!

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Do you know that feeling when something nice is cooking, so good you can almost taste it? That’s what we’ve been feeling this past few months planning and cooking to bring you one of the most satisfying food expo ever. We don’t have to wait too long now because the first Bicol Food Expo is finally here! From local best sellers to re-invented ice creams, Bifex 2017 is packing a swell line-up for all the food enthusiast, which is basically all of us.

So what do we have in the shelves for you? FOOD. We will have a breeze through the topics that will be beneficial for all food enthusiasts out there! This is a mix of a little bit of everything that will be showcased in Bifex 2017 sessions!

FOOD SAFETY

Food Safety is the assurance/guarantee that food will not cause harm to the consumers when it is prepared and/or eaten according to its intended use. It is an utmost concern for handling. There are serious threats of food and water-borne illnesses to be from among hundreds of bacteria in which the most common is Salmonella species.

There are 5 keys to safer food according to World Health Organization (WHO):

  1. Keep Clean.
  2. Separate raw and cooked foods.
  3. Cook foods thoroughly.
  4. Keep food at safe temperatures.
  5. Use safe water and raw materials.

This is only but a few points in Food Safety. If there is an obvious or even suspected food borne diseases, it is important that if a portion of the suspected food is available, wrap it securely “danger” and freeze it for further testing.

(Whew. We started with a heavy topic there. It gets lighter as we go.)

FOOD EQUIPMENT

There is a little known growing industry now that provides catering and cooking equipment renting service. The concept is basically the same as hiring chairs and tables but much bigger and more variety of equipment for specific events. It might not be that big locally yet but Filipino’s pick up real quick in ways of the modern world.

Here are a few thriving food equipment renting services in the Philippines:

  • MK Kitchen Equipment and Supplies
    MK Kitchen has established as the biggest total kitchen equipment company in the Philippines. For more than 10 years of experience and accumulated techniques, MK Kitchen provides wide variety of quality products and professional services from planning, designing, fabricating, constructing to after sales service.
  • PFESCORP
    PFESCORP are a company of dedicated professionals who strive to provide not only quality equipment with competitive prices, but also unmatched service and support to our customers. Supplying quality kitchen equipment, hotel equipment, bakery equipment, restaurant and catering equipment all over the Philippines. Carrying an impressive selection of well-known brands in the fields of cooking, baking, pastry and hot and cold displays.
  • Universal Commercial Corp.
    A company specializing in Kitchen Equipment, Bakery Equipment, Laundry Equipment, Refrigeration Equipment, Housekeeping Products and Fabrication of related industry products.

This ship has sailed. Get on board before everyone else!

FOOD PREPARATION

Philippines has one of the richest culinary culture in the world. It’s as almost as of we developed an entire course of food processing and preparation. What are our most unique ways of cooking?

  • adobo – cooked in vinegar, soy sauce and garlic
  • guisado – sauteed
  • sinigang – boiled with a sour fruit or vegetable
  • paksiw – cooked in vinegar and garlic
  • estofado – prepared with a burnt-sugar sauce
  • ginataan – cooked in coconut milk
  • rellanado – stuffed
  • sarciado – a sauce

Source: The Basics of Philippines Cooking

Locally, we have a wide range of cooking style even with just once recipe. We tend to make it each of our own and be sure to come on our event to find few more ways of cooking your favorite food.

INGREDIENTS SUPPLY

Are you here because you are starting a food business and wondering where to get reliable supply or just curious about where all these food are coming from?

  • SGS Philippines
    SGS Philippines offer an end-to-end supply chain range of services that reduce risk, ensure quality and improve productivity. Helping to ensure the integrity of the food chain by managing crops, enhancing seed development, conducting soil testing and harvesting, moving products through the global supply chain and managing trade inspection at export and import.
  • Grand Nourriture International
    Grand Nourriture International aims to be the Supplier of Choice for Major quality Ingredients for the Baking & Food Service Industries in the Philippines.
  • DuPont Food and Beverage
    DuPont works with food manufacturers and producers worldwide, applying science to help build their businesses and feed the world’s growing population. Innovating across the food chain, from seeds to ingredients, packaging to safety technology. As tastes change, regulations evolve and the challenges of ensuring a sustainable food supply multiply. Working with customers and partners to develop solutions at scale.

Pixel8 Web Solutions & Consultancy Inc. sourced the internet for prospects you might find interesting (because we want to make it easy for you and that’s what we’re here for). More of these will be tackled in the event so be sure to grab your ticket and we’ll see you there!

How to Maximize Coverage and ROI for an Event through Digital Marketing

How to Get Maximum PR and ROI for an Event through Digital Marketing

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Hosting events is only one of the field that inevitably adapted the mix of real world, digital and social media. For an event to be successful we market it to people, engage with them and follow through. The concept is the same, simple and well-known to many. What’s different now is the ways we execute these concepts. Here are few tips on how to get maximum coverage thus return of investment (ROI) for an event:

Get Maximum PR and ROI: icon_before Before the Event

  • Build Twitter / Facebook Page
    • Establish your online community for target audience, speakers and event organizers
  • Order your marketing materials
    • Market your event through digital and printed media
  • Talk to prospective participants
    • Reach onto your target audience through people connection and direct line of communication

Get Maximum PR and ROI: icon_during During the Event

  • Shake people’s hands / distribute business cards
    • Ready your cards and pamphlets for give away, talk yourself in groups of people or individually whatever works for you as long as you can lay out your business proposal
  • Share events on social media as they happen live
    • A last minute attempt people to come to your event! And to supply those who didn’t make it with the business you are offering
  • Listen to your audience / take notes
    • You can get your next business idea from the accumulation your audience’s input

Get Maximum PR and ROI: icon_after After the Event

  • Follow up on social media
    • Post updates, goals achieved, turn out of events in the established social media pages
  • Introduce networks / partnerships
    • Initiate meetings and small conferences with your existing partners and prospective clients
  • Evaluate the whole event
    • Schedule a time for your event evaluation to decide if it’s a success and if you’d do it again or move on to other strategy

There is no shortcut for anything that is bound to succeed, including maximizing ROI for events. It is important to find the right recipe and best people to help you realize and achieve your goal.