Digital Marketing in Social Media
Facebook. Twitter. Instagram. Pinterest. LinkedIn. Google+. Tumblr. Posting on these platforms for an establishment as a job? Sounds easy for a second there until you go online and wonder what to post and how to do it right. It is easy to post what’s on your mind, check-in to a nearby cafe and post an obligatory selfie with your dog. Utilizing digital marketing through social media for business might be a little tricky than that.
Consistent
Social media presence / digital marketing plays a big role in making your mark to people. Facebook, Twitter and other social media platforms moves fast. And if you have to get along with the pace to be seen and make an impact. Timetable and scheduling posts can be helpful when managing several social media accounts.
Up to date
It’s important to be aware of recent events to post relevant information. With the overflowing information provided by the internet, people tend to oversee things that aren’t relate-able at the moment. Read news, study things that matter with your target customers at the moment and continuously innovate your pitch in accordance to the needs of your customers.
Engaging
Direct questions on your post can be helpful. Make people think more of it rather than just reading a plain text information. Avoid open-ended questions though as it can turn readers attentions around. You may use questions that can be answered by yes or no. Engagement doesn’t necessarily mean that people would comment of like what you posted. It’s more of getting in touch with people by involving them in the thought.
Simple
Post simple and comprehensive information. Long posts tend to bore people out and mostly passed on online. The concept of simple posts also avoids being labeled as misleading or out of touch. Use coherent text and smart graphics that compliments each other. Do not saturate your ad with all the information. Make them want to learn more of your offer. You may publish the full ad in another page.
Creative Digital Marketing
Studies prove that a post with a picture is being seen by more people than full text. Increase your chances of being noticed by using info-graphics, pictures, text on pictures. Creative posts are more than just spreading words in an image. It’s more of careful curation of ideas and turning them to smart designs.
This statistic represents how many people uses each platform:
Facebook – 1.59 billion users
Twitter – 317 million active users per month
Instagram – 600 million monthly users
Pinterest – 100 million monthly users
Google Analytics
Google Analytics is now the most widely used web analytics service on the Internet. This tool can be used to evaluate progress on online campaigns including social media platforms. It is the most widely used website statistics service. Currently it is in use on around 55% of the 10,000 most popular websites. Google Analytics can be measured in different ways. These includes sales, lead generation, viewing a specific page and downloading a particular file.
Features of Google Analytics:
- review online campaigns
- identify poorly performing pages
- track sales activity and performance
- helps understand the behavior of component groups of users
Social Media / Digital Marketing is a very powerful platform to influence people. This strategy can no doubt make your business reach its full potential if done right. Pixel8 Web Solutions & Consultancy Inc. specializes in launching campaigns that truly help your cause. Contact us today.
