How to Maximize Coverage and ROI for an Event through Digital Marketing

How to Get Maximum PR and ROI for an Event through Digital Marketing

/0 Comments/in /by

Hosting events is only one of the field that inevitably adapted the mix of real world, digital and social media. For an event to be successful we market it to people, engage with them and follow through. The concept is the same, simple and well-known to many. What’s different now is the ways we execute these concepts. Here are few tips on how to get maximum coverage thus return of investment (ROI) for an event:

Get Maximum PR and ROI: icon_before Before the Event

  • Build Twitter / Facebook Page
    • Establish your online community for target audience, speakers and event organizers
  • Order your marketing materials
    • Market your event through digital and printed media
  • Talk to prospective participants
    • Reach onto your target audience through people connection and direct line of communication

Get Maximum PR and ROI: icon_during During the Event

  • Shake people’s hands / distribute business cards
    • Ready your cards and pamphlets for give away, talk yourself in groups of people or individually whatever works for you as long as you can lay out your business proposal
  • Share events on social media as they happen live
    • A last minute attempt people to come to your event! And to supply those who didn’t make it with the business you are offering
  • Listen to your audience / take notes
    • You can get your next business idea from the accumulation your audience’s input

Get Maximum PR and ROI: icon_after After the Event

  • Follow up on social media
    • Post updates, goals achieved, turn out of events in the established social media pages
  • Introduce networks / partnerships
    • Initiate meetings and small conferences with your existing partners and prospective clients
  • Evaluate the whole event
    • Schedule a time for your event evaluation to decide if it’s a success and if you’d do it again or move on to other strategy

There is no shortcut for anything that is bound to succeed, including maximizing ROI for events. It is important to find the right recipe and best people to help you realize and achieve your goal.