Archive for date: April 11th, 2017

Would you buy a regular backpack with unknown brand for P1500? Even if it’s a well-done product, sturdy and has all the pockets in the right places for your need you’ll feel that it’s a little bit too much, would you not? How about a black Adidas bag with a bold print of it’s logo in front for P1500? I say it would be marketable even at P1700. This is the power of brand / branding, your product is a sales pitch itself.

The Brand is the most valuable asset that represents your business. If done right, this will benefit your business in the long run. It doesn’t matter if you’ve had your business for a long time or you’re just getting started – branding vs re-branding.

Benefits of Branding or Re-branding

1. Attracting new customers and strengthening relations to existing customers. Branding / re-branding is like starting fresh without necessarily starting a new company. Taking the best practices and creating new dynamics that is worth jumping on board for.
2. The main goal is to be recognized and remembered. It is important to stand out, to be known and in the long run be trusted by people as their go-to provider, among the hodgepodge of companies advertising their products .
3. Inspires employees, suppliers and distributors. Living up to the brand gives people a sense of purpose and direction.
4. Opportunity to reprice and increase market share. It has been proven that customers are willing to shell out premium pay for well-established brand; like a value added service that will allow you to negotiate your terms and to sell with a higher value. Branding is like a person being sure of himself and what he believes in.

Tips for Branding or Re-branding

1. Think of what brand you want to embody. Get the perfect mix of (1) what is the foundation of your business, (2) what is driving your business; and (3) desired perception of your employees and customer.
2. Let the brand grow within your core values. Huge part of the success of branding / re-branding relies from the people who work within the company and the product or service towards the customers. Equip the people right in executing the brand in dealing with customer.
3. Aim to be consistent in delivering your brand. While name recall does help, building your brand doesn’t end with stamping a logo in every business property or publicity. It requires engagement and dedication in every transaction.
4. Innovate and update. Business models don’t always work especially in the fast-paced age of technology. What worked 10 years ago might hurt your business now. Stay relevant by exploring new ways of doing your business, improving your products and services.
5. Listen to the customers / consumers. There are tons of researches we can rely on the best feedback you can get is still from the people that consume what you are providing.

It’s not easy to find the right balance of boldness and professionalism and this is what we master in Pixel8 Web Solutions & Consultancy Inc. Branding is more than just plastering logo and color scheme on your business products. Luckily, we are confident that we can expertly come up with fancy cards and letterheads for you and on top of it guide you with the right recipe for your business brand identity as a whole. Make your mark with Pixel8 touch.