eCommerce The New Market Place To Be

eCommerce: The New Market Place To Be

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An Electronic Commerce, also well known as “eCommerce” website is a way of trade online becoming familiar nowadays. It is growing exponentially over the past years and has been adapted by most businesses now. eCommerce entails online goods services, retail services, marketplace services, payment, ticketing, and customer services.

 

eCommerce Businesses May Employ Some or All of The Following:

  1. Online shopping web sites for retail sales direct to consumers
  2. Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales
  3. Business-to-business buying and selling
  4. Gathering and using demographic data through web contacts and social media
  5. Business-to-business (B2B) electronic data interchange
  6. Marketing to prospective and established customers by e-mail or fax (for example, with newsletters)
  7. Engaging in pretail for launching new products and services
  8. Online financial exchanges for currency exchanges or trading purposes

 

Top 5 eCommerce Websites in the Philippines

Lazada

Its sites launched in March 2012, with a business model of selling inventory to customers from its own warehouses. In 2013 it added a marketplace model that allowed third-party retailers to sell their products through Lazada’s site; the marketplace accounted for 65% of its sales by the end of 2014. As of April 2016, Lazada is majority-owned by Alibaba Group.


OLX Philippines

Philippine classified ads site Sulit rebranded as OLX in 2014. The merger in the Philippines between OLX and Ayos Dito redirected Ayos Dito users to OLX as of 2015. OLX had 11 billion page views, 200 million monthly active users, 25 million listings, and 8.5 million transactions per month in 2014.

Cebu Pacific

Cebu Pacific, is a Philippine low-cost airline based on the grounds of Ninoy Aquino International Airport (NAIA Terminal 3), Pasay City, Metro Manila, in the Philippines. In August 2009, Cebu Pacific became the first airline in the Philippines to use social media. The airline created a fanpage on Facebook and Twitter.


Zalora

Zalora is an online destination for everything fashionable in the Philippines. Bringing you an insight on global trends, they feature your favorite international designers and the most relevant Filipino brands.

Metrodeal

As a undisputed market leader in Southeast Asia when it comes to discount vouchers, MetroDeal works hard to present you the best deals on the best things to do, see, eat, and buy in your city. They claim on their site that they only sell items that they would want to buy online.

 

eCommerce Worldwide

eCommerce bridged the wide gap between customers and sellers. Through this medium there are no barriers and limits for transactions. It takes the extra time of going to physical stores to “look around”. Customer service is almost always accessible through a few clicks.

eCommerce has started a global revolution for buying and selling. It is a common language that everyone understood and as we move on to the future, we expect to apply it to almost anything we need. In 2012, eCommerce sales topped $1 trillion for the first time in history.

Pixel8 Web Solutions and Consultancy makes eCommerce website. Multiply your products or services sales through an efficient website that works well across all devices. We design and optimize sites according to the business needs. Whether you are just starting up or have been on the business for some time and just decided to take your business to a bigger market, we take the challenge of creating competitive spaces for your products or services.

Domain Registration and Website Hosting

What is Domain Registration and Web Hosting Service?

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A quick search on Wikipedia will tell you that Domain Registration is the process of acquiring a domain name from an organization or commercial entity that manages the reservation of Internet domain names – like getting a newborn’s name registered on a birth certificate. A domain name should not only be easy to recall, but should be simple to type. Web Hosting Service on the other hand, allows individuals and organizations to make their website accessible through the internet – like your local statistics office.

 

Why is domain registration important?

Each website is assigned an IP address and remembering one is almost impossible. Domains are like shortcuts that people can easily remember. It is more than just a shortcut because it provides name recall for your business, too, if you’ve chosen a good one. There is a very thin line between strong online presentation and getting buried in the internet. This is why it’s important to put a lot of thought and research on choosing a domain.

  1. Your business benefits from name recall. The easiest your domain is to remember, the more traffic you’ll get.
  2. Private domains gives credibility to the services and products you provide. It shows how established and systematic your system is.
  3. Domain names plays a big part in Search Engine Optimization (SEO), where it helps your website or content to show up in every search engine.
  4. Serves as an advantage with marketing attracting walk-in customers to trust you.
  5. Registering your own domain support your brand advocacy. It promotes loyalty and accessibility to your existing customers.

 

How to Register a Domain

There are many other ways on registering a domain, especially if this is part of a package or internal arrangement as part of outsourcing. This is the standard step by step procedure if you want to register on your own.

  1. Settle on a domain that you’d like to use.
  2. You will need a credit card of Paypal account for paying your domain.
  3. If you have a web host, you’ll need the names of their primary and secondary nameservers. You’ll need the information to point your domain name to your website after you buy your domain.

If you don’t have a web host, a temporary website specially set up for you to reserve and secure your domain name. Most automatically park your domain by default

 

Top 5 Domain Registrars

  1. NameCheap

Namecheap, Inc. is an ICANN accredited registrar, which provide services on domain name registration, and offer for sale domain names that are registered to third parties (also known as aftermarket domain names). It is also a web hosting company, based in Phoenix, Arizona. The company claims to manage more than seven million domain names for its approximately three million customers.

  1. iPage

iPage is a web hosting and domain registration company owned by the Endurance International Group. They offer a wide range of web hosting solutions for online businesses and webmasters to create websites. iPage offer one of the cheapest and low-cost shared web hosting packages which are highly suitable for small sites.

  1. GoDaddy

GoDaddy Inc. is an American publicly traded Internet domain registrar and web hosting company. As of May 2017, GoDaddy has served approximately 17 million customers and had over 6000 employees worldwide. The company is known for its advertising.

  1. BlueHost

Bluehost is a web hosting company owned by Endurance International Group. It is one of the 20 largest web hosts, collectively hosting well over 1.9+ million domains with its sister companies, HostMonster, FastDomain and iPage.

  1. InMotion

InMotion is one of the great hosting providers due to their outstanding support services and feature rich plans. You can reach their customer service through Skype. You can also learn on your own by searching the information from the knowledge base maintained on their website.

 

Web Hosting Services

Web hosting services makes it possible for websites to post on the internet. They allow storing and posting of data through servers. Paying for web hosting is like paying for a safe storage of your files that can be accessed online anywhere, anytime.

 

The concept of domain registration and web hosting can be a little intimidating to most people. This is why our packages in Pixel8 Web Solutions and Consultancy is quite flexible in its terms involving domain registration and web hosting services.

 

8 Digital Solutions You Don't Know You Need

8 Digital Solutions You Didn’t Know You Need

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The whole digital experience of a customer is made up of different essential components. After substantial research and testing we came up with 8 digital solutions that would deliver not only best customer experience but dynamic business and customer relationships.

Getting digital solutions is not just another additional cost to your business. It actually gets you quality work done over a strict time limit and regularly delivers results. We provide a timetable for each of our projects and work transparently with our clients creating mutual trust and enough room for big ideas.

 

Pixel8 Web Solutions and Consultancy Services

WEBSITE DEVELOPMENT

Defines your online presence

Companies now do much of their business online, so an effective online presence in the digital space is vital. Even if most of your activities take place offline, customers still refer to your website and social media accounts as a yardstick for the credibility of your business.

We can support your company, agency or startup with high quality, fair-cost website and IT solutions will mean your online presence practically manages itself. We use a flexible mobile-friendly web development platform, so you can be sure that your website will look great on any device, and be favored in Google searches on mobile.

What good does a comprehensive website do to a business? It’s innumerable! Although we gathered all the top advantages from our best resources and studies and we have to come up with this list:

  1. Wider reach to customers
  2. Cheap and accessible way of marketing
  3. Measureable response and ROI
  4. Interactive communication with customers, clients and prospects
  5. Highlights value added services

Pixel8 Web Solutions and Consultancy features 5 packages for Website Development:

PROFESSIONAL – professional web development package start-up, small scale networking

CORPORATE – business type website for private sectors, small business

E-COMMERCE – business website with online shopping

GOVERNMENT – government website with complete compliance to iGOV Guidelines

 

SEARCH ENGINE OPTIMIZATION (SEO)

Be found and stand out

SEO has been a concept of for webmasters and content managers since 1990s but it didn’t get widely known until 2000s. It is now a key player in doing business online. We provide a full package website audit and analysis to maximize all opportunities to show up in Google searches. One business will be different from another thus we create different strategies for every project. We build links, increase traffic, establish and protect your online reputation. Along with these goals comes a frequent and systematic evaluation to the progress and provide effective recommendations.

Advantages of SEO:

  1. Get more traffic to the website and get repetitive visitors
  2. Plays an important role in online business websites as well as other interactive sites through link exchange
  3. Affect the revenue for the site
  4. Maintain the position and ranking on the search engines like Google, yahoo and others

SOCIAL MEDIA MARKETING

Does the legwork from your desk

The number of people using social media is expected to reach some 2.95 billion by 2020. People spend an average of 6-10 hours per day. With these statistics, social media plays a major role in marketing now. The number of people using social media is expected to reach some 2.95 billion by 2020. People spend an average of 6-10 hours per day. With these statistics, social media plays a major role in marketing now. We conduct geographical and cultural profiling for a period of time to get the best strategy for your business’ best interest and maximize return of investment (ROI).

  1. Increase brand awareness and loyalty
  2. Run targeted ads with real-time results
  3. Increase website traffic and search ranking
  4. Share geotarget content faster and easier
  5. Provide rich and interactive customer experiences

CONTENT MANAGEMENT

Mining the content gold

We provide complete web content management from the landing pages to blog pages. We collect, manage and publish information related to your website. As part of the promise that we will maximize all opportunity to appear on search engines, we will utilize SEO in every page backed with internal linking and metadata – the technical things we do in the backend to boost your content online.

  1. Convenient way to distribute content and do updates
  2. Draw-in more revenue or traffic to the site
  3. Content is always fresh and up-to-date
  4. Improve communication by providing a collaborative environment for content sharing
  5. Personalized touch on press release and campaigns

 

MOBILE APPLICATIONS

App Solutions perfectly crafted for your mobile

Mobile use increased exponentially over the years. People has become highly dependent on mobile phones with their everyday tasks. Along with website development, it is important to pay attention on mobile app equally to reach more people. We make Mobile App with the best programming language to make a seamless experience on every device with front and backend support access.

  1. Provide more value to your customer’s experience
  2. Build a stronger brand
  3. Connect faster and easier with customers
  4. Boost revenue
  5. Real time update

 

INFORMATION SYSTEM (IS) DEVELOPMENT

Tailored fit Solutions at its finest

Information systems is a study of systems with a specific reference to information and the complementary networks of hardware and software that people and organizations use to collect, filter, process, create and also distribute data.

We create database system, point of sale system, expert system and more information systems molded with your business need. We create the perfect match of technology to your business to make the most out of it.

  1. Business can be open anytime anywhere, making purchases from different countries easier and more convenient
  2. IS application promotes more efficient operation of the company
  3. Improves the supply of information to decision-makers and chain of command
  4. Having immediate data converted to useful information presented to people who can act upon it
  5. High adaptability to change with the need

 

BRANDING DESIGN

Polish your corporate brand with the Pixel8 Touch

The Brand is the most valuable asset that represents your business. If done right, this will benefit your business in the long run. It doesn’t matter if you’ve had your business for a long time or you’re just getting started – branding vs rebranding.

Making your business stand out in its own unique identity is one of our best offers. We build it from the logo to marketing collateral including business cards and letterheads. We work with our clients closely to get every tiny detail right.

  1. Business can be easily recognized and remembered
  2. Promotes loyalty to customers
  3. Builds up image of quality, experience and stability of business
  4. Opportunity to lift economical value of products and justifiable premium price
  5. Lower marketing expenses

 

IT CONSULTANCY

What would experts do

We expertly advise, estimate, manage, implement, deploy, and administer IT systems on behalf of our client organizations. We have packages for when a client wants to outsource all or part of the IT services from a specific company or a temporary help during a one-time project.

  1. Continuous creative and efficient innovation
  2. Utilization of technology for accelerated business growth
  3. Improved local and global marketing
  4. Systematic resource and data management
  5. Accessible customer support and satisfaction

Most are skeptical about the arrangement of outsourcing, even more with a new concept of doing business digitally. Pixel8 Web Solutions and Consultancy absolutely understands this and are willing to take the extra mile of meeting you to take the big leap. Leverage your online presence through Pixel8 Web Solutions and Consultancy, where we create digital solutions pixel by pixel.

Information System Management Pixel8

How Information Systems can do the Legwork and be Your Ultimate Virtual Manager

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Information systems (IS) is an organized system for the collection, organization, storage and communication of information. Specifically, it is the study of complementary networks that people and organizations use to collect, filter, process, create and distribute data.

 

Computer-based information systems are essentially an IS using computer technology to carry out some or all of its planned tasks. The basic components of computer-based information systems are:

  • Hardware – all of the devices which work together to accept, process, show data and information.
  • Software – are the programs that allow the hardware to process the data.
  • Databases – are the gathering of associated files or tables containing related data.
  • Networks – are a connecting system that allows diverse computers to distribute resources.
  • Procedures – are the commands for combining the components above to process information and produce the preferred output.

 

Imagine you are running an institution or a small business catering to hundreds of customers everyday. All of these customers have an individual data sheet. Would it be so much easier for you if you have a database where you can pull out every information in just a few clicks? It is important to note that customer satisfaction follows an efficient system.

 

Advantages of having an Information Systems

  1. Accelerated processing time for transactions
  2. Organized safekeeping of customer’s information
  3. Multi-user compatibility that allows multiple transaction at once without system break
  4. Accessibility to any device bound by the limits of your provider
  5. Sophisticated security on storage of information

 

Hiring an additional employee that would look after all the information safekeeping is a common argument against information systems. We could all agree that human is still superior than any machine or software but comes with more limitations. Such limitations are: time restrain, unavailability, unprecedented errors and single-handed.

 

Pixel8 Web Solutions and Consultancy offers Information Systems services that goes with Enterprise Resource Planning Structure, Simplistic User Interface, Multi-User Level and Permissions, Browser Application Platform, Multi-Format Print-outs among other value packed services.

Boost Sales Online | Pixel8

How to Boost Your Sales through Your Online Presence

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Online presence is a collective effort of being seen on the internet. Although having a website significantly help the cause, it is not the sole task to be “present” online. We are talking about online presence because it is an absolute game changer when you have a business or meaning to start one.

So what does it take to have a strong online presence? We say you’d need 3 things mainly – branding, website and strategical digital marketing. We can start off by (1) Conceptualizing a brand that best represents your business; (2) investing on a well positioned, fully functional website that works across all devices and (3) digital marketing campaign with varying aggression depending on your kind of business.

Boost Sales Online | Pixel8

3 key elements for a strong online presence | Pixel8

Your business doesn’t have to be big right away. In fact, if you start from the bottom you have nowhere else to go but up. One may start on retail and hitch on bigger platforms like well known online stores. While this may work to establish your market and maybe gain some investors, you will find as you go on that there is very limited chance of growing your business exponentially that way. In 2006, an American retailer named Sophia Amoruso started Nasty Gal earned good 550,000 customers in over 60 countries that all started with a personal eBay account. She then later switched to sell her own label of clothes, on her own website and named “Fastest Growing Retailer” in 2012 by INC Magazine.

Tips on boosting your online sales through online presence

  1. If the platform you are hitching doesn’t fit your purpose, make your own platform. Get out there and make start something new instead of putting your idea in an old box of closed standards.
  2. Test everything. The internet is full of infinite probabilities and you’ll know what will kick in only when it does. Do split testing.
  3. Offer comprehensive products and services. Market them one at a time. You have put a lot of thought and effort in coming up with your products and services for sure so make that impression in each product you launch.
  4. Invest on website layout and positioning of ads, opt in, promo, images.
  5. Feature benefits of your service or products
  6. Enhance and protect trust meters (rating, views, traffic, likes)
  7. Limited offers, limited quantity, time offers
  8. Invest heavily on images, graphical representation

 

Most of online businesses now starts with small groups in facebook, instagram and other eCommerce website like Lazada and Shopee. This is a good strategy in building up your brand and customers. However, you are bound to the rules and limitations of the site that you are “leasing” and could often hold you back for a bigger opportunities on accelerating your business growth.

 

It sound like a big leap and therefore, scary. Pixel8 Web Solutions and Consultancy is proud to become your wingman every step of the way. We are your one-stop shop for web solutions that offers expert excellent branding, comprehensive website and strategical digital marketing.

 

Comprehensive Website Pixel8

Hitting the Maximum Marketing Potential thru a Comprehensive Website

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What good does a comprehensive website do to a business? It’s innumerable! But we tried and gathered all the best resources and studies that we have to come up with this list.

Benefits of comprehensive website:

  1. Wider reach to customers
  2. Cheap and accessible way of marketing
  3. Measureable response and ROI
  4. Interactive communication with customers, clients and prospects
  5. Highlights value added services
Comprehensive Website Pixel8 Blog

Anatomy of a Comprehensive Website

Creating the perfect comprehensive website can only be achieved by completely understanding the needs of your business and your customers. We can always create a site for our business using presets and template made available online. This doesn’t however covers the careful study of what you need to put up in your website where to put them and how responsive it will be. It’s makes a first time visitor feel like they’ve been there before. You are confident that people will be able to look at your site, find what they’re looking for and give them the freedom to browse more.

 

Factors to consider:

      • Site Architecture
        Graphic Design
      • Color Scheme
      • Page Layout
      • Content Creation
      • Relative values of margin and font
      • Consider device resolutions
      • Size changes proportionally
      • Vertical column drop for content
      • Navigation drawer for sub-sections
      • Bottom bar for more actions

 

10 Tools We Use for Making a Comprehensive Website

  • Git

Git is a version control system (VCS) for tracking changes in computer files and coordinating work on those files among multiple people. It is primarily used for software development. It can be used to keep track of changes in any files.

  • Backbones.js

Backbone.js is a JavaScript framework with a RESTful JSON interface and is based on the model–view–presenter (MVP) application design paradigm. Backbone is known for being lightweight, as its only hard dependency is on one JavaScript library, Underscore.js, plus jQuery for use of the full library. It is designed for developing single-page web applications, and for keeping various parts of web applications (e.g. multiple clients and the server) synchronized.

  • WooCommerce

WooCommerce is an open source e-commerce plugin for WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and free base product.

  • CS-Cart

CS-Cart is a perfect solution for any online business, from a small startup to a large web shop.

  • Bootstrap

Bootstrap is a free and open-source front-end web framework for designing websites and web applications. It contains HTML- and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions. Unlike many web frameworks, it concerns itself with front-end development only.

  • mySQL

MySQL (Structured Query Language) is an open-source relational database management system (RDBMS). The MySQL development project has made its source code available under the terms of the GNU General Public License, as well as under a variety of proprietary agreements.

  • sketchUp

SketchUp is a 3D modeling computer program for a wide range of drawing applications. These applications include architectural, interior design, landscape architecture, civil and mechanical engineering, film and video game design. It is available as a freeware version (SketchUp Make) and a paid version with additional functionality (SketchUp Pro).

  • Npm

Npm allows users to consume and distribute JavaScript modules that are available on the registry. Packages on the registry are in CommonJS format and include a metadata file in JSON format.

  • Apache Cordova

Cordova wraps your HTML/JavaScript app into a native container which can access the device functions of several platforms. These functions are exposed via a unified JavaScript API, allowing you to easily write one set of code to target nearly every phone or tablet on the market today and publish to their app stores.

  • Adobe

Adobe has historically focused upon the creation of multimedia and creativity software products. Now, they’ve foray towards rich Internet application software development. Best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF) and Adobe Creative Suite, as well as its successor Adobe Creative Cloud.

 

WordPress

This platform is a free and open-source content management system (CMS) based on PHP and MySQL. WordPress is installed on a web server that is either part of an Internet hosting service or a network host in its own right. Features include a plugin architecture and a template system. WordPress is reportedly the most popular website management or blogging system in use on the Web, supporting more than 60 million websites.

 

What We Offer:

  • Lock-In Period and Service Guarantee
  • Responsiveness
  • Design & Feel
  • Flexible Features
  • Client Support
  • Package that Fits
  • SEO Friendly Sites
  • UX Design Assured
  • Secured Websites
  • Safety Backup
  • Online Payment
  • Online Reservation

Moreover, what we offer is understanding your business and building the blueprint of a website from the core to the external layers. We find the thin line between what your business needs and what your customers want to see and make it the center of our services.

SEO Digital Marketing Pixel8

7 Things About SEO: The New Dealbreaker

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Do you ever go into the second page of google when you search for something? I don’t, most of the time. One might not even know there’s second page results or doesn’t bother going there unless one is searching in desperate measures. This is the ultimate goal of Search Engine Optimization (SEO), to be seen in the first page of the search engines – ideally to be at the top 3 of search results.

SEO has been a concept of for webmasters and content managers since 1990s but it didn’t get big until 2000s. It paved a whole new way of doing business online. Now it’s almost always in each digital marketing models.

It is worth noting that the foundation of SEO is keyword research. While we do traditional market research before, we now have revolutionary keyword research now. Not that it replaces the earlier but absolutely smart to have it your business plan, too. SEO is understanding the search engine traffic and your customers. It is very easy to master but it can also easily backfire it can cause you money for penalty.

 

1 – Research process

Put yourself in the shoes of your target customer.

  • Search something online with the keywords that you think would bring the best result. Study the search results and relative searches.
  • Note the auto-fill options as you type the keywords on the search bar
  • Check related searches at the bottom of the search page

 

2 – Google Keyword Planner

Google Keyword Planner (GKP) only shows you keywords that are VERY intimately tied to the keyword you gave it. This tool shows accurate keywords that people use to find something specific. The problem with this tool is everyone is using the keywords provided so your post get buried in a sea of hits.

 

3 – Target Audience’s Profile

Part of the research is establishing your target audience profile. Their gender, age, estimated income, interests, strengths, weaknesses, what they want to accomplish by going online. This will depend on the product that you are trying to sell. Profile research is best done before the keyword research to narrow down the best keyword results.

 

4 – Wikipedia Table of Contents

Wikipedia is almost always the first page that comes up when you search for a trivial subject. Where else can you get a more extensive indexing per subject than the widest archiving of Wikipedia? The table of contents will give you an idea of the most relevant subtopics of everything in their book.

 

5 – Long-tail Keywords

Long-tail keywords are basically related searches at the bottom of the page or the search bar suggestions as you type your inquiry. This is one of the techniques that works well with Google Keyword Planner. For example, the keyword you got is best web solutions. You can have a unique and more specific search by putting in best web solutions in Bicol. This will give you lesser traffic but more targeted campaign for people who are most likely to use / buy your service.

 

6 – Objective Data / Research

Just like any marketing research, SEO works with ample research and data. Thus you may need to run local statistics, analysis tools like Google Analytics, geographical and cultural research.

 

7 – Tools for SEO

Developers realizing the power of SEO has granted us many resources online to make the perfect recipe for our SEO. You don’t have to use them all at once but rather learn when to use each tool.

 

  • Google Keyword Generator

Google Keyword Planner is a tool that helps to build new Search Network campaigns or expand existing campaigns. It will help you to get keywords and ad group ideas, historical statistics, keywords trend, competitions, bidding etc. This service is offered for free by Google.

  • Wikipedia

By the end of December 2016, Wikipedia was ranked fifth in the most popular websites globally. Also, be Wikipedia content is distributed under an open license, anyone can reuse or re-distribute it at no charge. The content of Wikipedia has been published in many forms, both online and offline, outside of the Wikipedia website.

  • Reddit

As of 2017, Reddit had 542 million monthly visitors (234 million unique users), ranking #7 most visited web-site in US and #22 in the world. Across 2015, Reddit saw 82.54 billion page views, 73.15 million submissions, 725.85 million comments, and 6.89 billion up-votes from its users.

  • Google Search Console

It allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google re-branded Google Webmaster Tools as Google Search Console.

  • Google Trends

Google Trends is a public web facility of Google that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.

  • Forums & Discussions

Searching keywords + forums is an effective strategy to know what people are interested in knowing. Most of the time, people who pays attention and spends great deal of time researching online can be found in forums thus making it a reliable source of keywords.

Digital Marketing Pixel8

Digital Marketing in Social Media

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Facebook. Twitter. Instagram. Pinterest. LinkedIn. Google+. Tumblr. Posting on these platforms for an establishment as a job? Sounds easy for a second there until you go online and wonder what to post and how to do it right. It is easy to post what’s on your mind, check-in to a nearby cafe and post an obligatory selfie with your dog. Utilizing digital marketing through social media for business might be a little tricky than that.

 

Consistent

Social media presence / digital marketing plays a big role in making your mark to people. Facebook, Twitter and other social media platforms moves fast. And if you have to get along with the pace to be seen and make an impact. Timetable and scheduling posts can be helpful when managing several social media accounts.

 

Up to date

It’s important to be aware of recent events to post relevant information. With the overflowing information provided by the internet, people tend to oversee things that aren’t relate-able at the moment. Read news, study things that matter with your target customers at the moment and continuously innovate your pitch in accordance to the needs of your customers.

 

Engaging

Direct questions on your post can be helpful. Make people think more of it rather than just reading a plain text information. Avoid open-ended questions though as it can turn readers attentions around. You may use questions that can be answered by yes or no. Engagement doesn’t necessarily mean that people would comment of like what you posted. It’s more of getting in touch with people by involving them in the thought.

 

Simple

Post simple and comprehensive information. Long posts tend to bore people out and mostly passed on online. The concept of simple posts also avoids being labeled as misleading or out of touch. Use coherent text and smart graphics that compliments each other. Do not saturate your ad with all the information. Make them want to learn more of your offer. You may publish the full ad in another page.

 

Creative Digital Marketing

Studies prove that a post with a picture is being seen by more people than full text. Increase your chances of being noticed by using info-graphics, pictures, text on pictures. Creative posts are more than just spreading words in an image. It’s more of careful curation of ideas and turning them to smart designs.

This statistic represents how many people uses each platform:

Facebook – 1.59 billion users

Twitter – 317 million active users per month

Instagram – 600 million monthly users

Pinterest – 100 million monthly users

 

Google Analytics

Google Analytics is now the most widely used web analytics service on the Internet. This tool can be used to evaluate progress on online campaigns including social media platforms. It is the most widely used website statistics service. Currently it is in use on around 55% of the 10,000 most popular websites. Google Analytics can be measured in different ways. These includes sales, lead generation, viewing a specific page and downloading a particular file.

Features of Google Analytics:

  • review online campaigns
  • identify poorly performing pages
  • track sales activity and performance
  • helps understand the behavior of component groups of users

 

Social Media / Digital Marketing is a very powerful platform to influence people. This strategy can no doubt make your business reach its full potential if done right. Pixel8 Web Solutions & Consultancy  Inc. specializes in launching campaigns that truly help your cause. Contact us today.

branding identity blog

How Brand Identity Help Your Business and 5 Tips on Making it

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Would you buy a regular backpack with unknown brand for P1500? Even if it’s a well-done product, sturdy and has all the pockets in the right places for your need you’ll feel that it’s a little bit too much, would you not? How about a black Adidas bag with a bold print of it’s logo in front for P1500? I say it would be marketable even at P1700. This is the power of brand / branding, your product is a sales pitch itself.

The Brand is the most valuable asset that represents your business. If done right, this will benefit your business in the long run. It doesn’t matter if you’ve had your business for a long time or you’re just getting started – branding vs re-branding.

Benefits of Branding or Re-branding

  1. Attracting new customers and strengthening relations to existing customers. Branding / re-branding is like starting fresh without necessarily starting a new company. Taking the best practices and creating new dynamics that is worth jumping on board for.
  2. The main goal is to be recognized and remembered. It is important to stand out, to be known and in the long run be trusted by people as their go-to provider, among the hodgepodge of companies advertising their products .
  3. Inspires employees, suppliers and distributors. Living up to the brand gives people a sense of purpose and direction.
  4. Opportunity to reprice and increase market share. It has been proven that customers are willing to shell out premium pay for well-established brand; like a value added service that will allow you to negotiate your terms and to sell with a higher value. Branding is like a person being sure of himself and what he believes in.

Tips for Branding or Re-branding

  1. Think of what brand you want to embody. Get the perfect mix of (1) what is the foundation of your business, (2) what is driving your business; and (3) desired perception of your employees and customer.
  2. Let the brand grow within your core values. Huge part of the success of branding / re-branding relies from the people who work within the company and the product or service towards the customers. Equip the people right in executing the brand in dealing with customer.
  3. Aim to be consistent in delivering your brand. While name recall does help, building your brand doesn’t end with stamping a logo in every business property or publicity. It requires engagement and dedication in every transaction.
  4. Innovate and update. Business models don’t always work especially in the fast-paced age of technology. What worked 10 years ago might hurt your business now. Stay relevant by exploring new ways of doing your business, improving your products and services.
  5. Listen to the customers / consumers. There are tons of researches we can rely on the best feedback you can get is still from the people that consume what you are providing.
Branding with Pixel8 Touch

Branding with Pixel8 touch

It’s not easy to find the right balance of boldness and professionalism and this is what we master in Pixel8 Web Solutions & Consultancy Inc. Branding is more than just plastering logo and color scheme on your business products. Luckily, we are confident that we can expertly come up with fancy cards and letterheads for you and on top of it guide you with the right recipe for your business brand identity as a whole. Make your mark with Pixel8 touch.

bicol food expo 2017

Bicol Food Expo 2017: Food is Served!

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Do you know that feeling when something nice is cooking, so good you can almost taste it? That’s what we’ve been feeling this past few months planning and cooking to bring you one of the most satisfying food expo ever. We don’t have to wait too long now because the first Bicol Food Expo is finally here! From local best sellers to re-invented ice creams, Bifex 2017 is packing a swell line-up for all the food enthusiast, which is basically all of us.

So what do we have in the shelves for you? FOOD. We will have a breeze through the topics that will be beneficial for all food enthusiasts out there! This is a mix of a little bit of everything that will be showcased in Bifex 2017 sessions!

FOOD SAFETY

Food Safety is the assurance/guarantee that food will not cause harm to the consumers when it is prepared and/or eaten according to its intended use. It is an utmost concern for handling. There are serious threats of food and water-borne illnesses to be from among hundreds of bacteria in which the most common is Salmonella species.

There are 5 keys to safer food according to World Health Organization (WHO):

  1. Keep Clean.
  2. Separate raw and cooked foods.
  3. Cook foods thoroughly.
  4. Keep food at safe temperatures.
  5. Use safe water and raw materials.

This is only but a few points in Food Safety. If there is an obvious or even suspected food borne diseases, it is important that if a portion of the suspected food is available, wrap it securely “danger” and freeze it for further testing.

(Whew. We started with a heavy topic there. It gets lighter as we go.)

FOOD EQUIPMENT

There is a little known growing industry now that provides catering and cooking equipment renting service. The concept is basically the same as hiring chairs and tables but much bigger and more variety of equipment for specific events. It might not be that big locally yet but Filipino’s pick up real quick in ways of the modern world.

Here are a few thriving food equipment renting services in the Philippines:

  • MK Kitchen Equipment and Supplies
    MK Kitchen has established as the biggest total kitchen equipment company in the Philippines. For more than 10 years of experience and accumulated techniques, MK Kitchen provides wide variety of quality products and professional services from planning, designing, fabricating, constructing to after sales service.
  • PFESCORP
    PFESCORP are a company of dedicated professionals who strive to provide not only quality equipment with competitive prices, but also unmatched service and support to our customers. Supplying quality kitchen equipment, hotel equipment, bakery equipment, restaurant and catering equipment all over the Philippines. Carrying an impressive selection of well-known brands in the fields of cooking, baking, pastry and hot and cold displays.
  • Universal Commercial Corp.
    A company specializing in Kitchen Equipment, Bakery Equipment, Laundry Equipment, Refrigeration Equipment, Housekeeping Products and Fabrication of related industry products.

This ship has sailed. Get on board before everyone else!

FOOD PREPARATION

Philippines has one of the richest culinary culture in the world. It’s as almost as of we developed an entire course of food processing and preparation. What are our most unique ways of cooking?

  • adobo – cooked in vinegar, soy sauce and garlic
  • guisado – sauteed
  • sinigang – boiled with a sour fruit or vegetable
  • paksiw – cooked in vinegar and garlic
  • estofado – prepared with a burnt-sugar sauce
  • ginataan – cooked in coconut milk
  • rellanado – stuffed
  • sarciado – a sauce

Source: The Basics of Philippines Cooking

Locally, we have a wide range of cooking style even with just once recipe. We tend to make it each of our own and be sure to come on our event to find few more ways of cooking your favorite food.

INGREDIENTS SUPPLY

Are you here because you are starting a food business and wondering where to get reliable supply or just curious about where all these food are coming from?

  • SGS Philippines
    SGS Philippines offer an end-to-end supply chain range of services that reduce risk, ensure quality and improve productivity. Helping to ensure the integrity of the food chain by managing crops, enhancing seed development, conducting soil testing and harvesting, moving products through the global supply chain and managing trade inspection at export and import.
  • Grand Nourriture International
    Grand Nourriture International aims to be the Supplier of Choice for Major quality Ingredients for the Baking & Food Service Industries in the Philippines.
  • DuPont Food and Beverage
    DuPont works with food manufacturers and producers worldwide, applying science to help build their businesses and feed the world’s growing population. Innovating across the food chain, from seeds to ingredients, packaging to safety technology. As tastes change, regulations evolve and the challenges of ensuring a sustainable food supply multiply. Working with customers and partners to develop solutions at scale.

Pixel8 Web Solutions & Consultancy Inc. sourced the internet for prospects you might find interesting (because we want to make it easy for you and that’s what we’re here for). More of these will be tackled in the event so be sure to grab your ticket and we’ll see you there!