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Mobile Website Vs. Mobile App: What Should You Get
Limiting your website capacity to only fully function on desktop is almost just as bad as not having a website at all. We became dependent on our mobile device for almost a anything – pay our bills, shop, check destinations, manage our schedule and connect to the interwebs. There’s really no question whether you should get a mobile version for your own website or not. Some of us would go on though for a quest to find out whether to get a mobile website or a mobile app.
WHAT’S THE DIFFERENCE?
Mobile Website
The mobile Web refers to browser-based Internet services accessed from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network.
Mobile website made by Pixel8
It’s usually included in the price of designing your website that works with both iOS and android system. Although it’s low to almost no cost for maintenance there’s no push notifications or offline access. Poor web design can cause problems like: performance issues, cluttered design and unresponsiveness.
Preferable for:
Website that provides short and quick information
Process of simple transactions
Excellent web design support for mobiles
Mobile Application
A mobile app is a computer program designed to run on a mobile device such as a phone/tablet or watch. Mobile applications often stand in contrast to desktop applications that run on desktop computers, and with web applications which run in mobile web browsers rather than directly on the mobile device.
Its advantages include push notifications, offline access, optimum performance for mobile devices, smart design. However, getting a mobile application costs extra expense and licensing for app / android stores.
Preferable for:
A wide catalogue or gallery of products
Multi-transactions like online banking or payment systems
Newsfeed for articles or blogs that can be read on the go
The Verdict
If you have loads of funds for marketing you can absolutely get both and get better results. But if you have a limited financing, you can just get the right one and save the other for later. Mostly if you need to provide an offline touch base for your customers, you can get the app. You can use a well done website design to work for mobiles, too – by sticking to the mobile version and polishing it to fit nicely and work perfectly.
You can never go wrong with Pixel8 Web Solutions whatever choice you come up with choice because make mobile apps that works well on all devices tested on iOS and android devices. We also make websites that is mobile ready if you opt to have that.
How to Boost Your Sales through Your Online Presence
Online presence is a collective effort of being seen on the internet. Although having a website significantly help the cause, it is not the sole task to be “present” online. We are talking about online presence because it is an absolute game changer when you have a business or meaning to start one.
So what does it take to have a strong online presence? We say you’d need 3 things mainly – branding, website and strategical digital marketing. We can start off by (1) Conceptualizing a brand that best represents your business; (2) investing on a well positioned, fully functional website that works across all devices and (3) digital marketing campaign with varying aggression depending on your kind of business.
3 key elements for a strong online presence | Pixel8
Your business doesn’t have to be big right away. In fact, if you start from the bottom you have nowhere else to go but up. One may start on retail and hitch on bigger platforms like well known online stores. While this may work to establish your market and maybe gain some investors, you will find as you go on that there is very limited chance of growing your business exponentially that way. In 2006, an American retailer named Sophia Amoruso started Nasty Gal earned good 550,000 customers in over 60 countries that all started with a personal eBay account. She then later switched to sell her own label of clothes, on her own website and named “Fastest Growing Retailer” in 2012 by INC Magazine.
Tips on boosting your online sales through online presence
- If the platform you are hitching doesn’t fit your purpose, make your own platform. Get out there and make start something new instead of putting your idea in an old box of closed standards.
- Test everything. The internet is full of infinite probabilities and you’ll know what will kick in only when it does. Do split testing.
- Offer comprehensive products and services. Market them one at a time. You have put a lot of thought and effort in coming up with your products and services for sure so make that impression in each product you launch.
- Invest on website layout and positioning of ads, opt in, promo, images.
- Feature benefits of your service or products
- Enhance and protect trust meters (rating, views, traffic, likes)
- Limited offers, limited quantity, time offers
- Invest heavily on images, graphical representation
Most of online businesses now starts with small groups in facebook, instagram and other eCommerce website like Lazada and Shopee. This is a good strategy in building up your brand and customers. However, you are bound to the rules and limitations of the site that you are “leasing” and could often hold you back for a bigger opportunities on accelerating your business growth.
It sound like a big leap and therefore, scary. Pixel8 Web Solutions and Consultancy is proud to become your wingman every step of the way. We are your one-stop shop for web solutions that offers expert excellent branding, comprehensive website and strategical digital marketing.
